Amazon in talks to buy AI startup Decart for about $7 billion
The reported price marks a sharp jump from the $4 billion valuation Decart secured in a funding round in May 2026, according to Invezz
Published
Amazon is in talks to acquire the artificial intelligence startup Decart for around $7 billion, the Wall Street Journal reported. Reuters said it could not immediately verify the report, and neither Amazon nor Decart has confirmed the talks. The Journal noted the discussions could still fall apart or that another buyer could emerge.
Decart builds technology that edits video in real time and generates simulated environments used to train and test robotics and autonomous driving systems, according to Rolling Out. Its main product, called the Decart Optimization Stack, is software designed to help AI models run efficiently across different chips, including Nvidia's GPUs, Google's TPUs and Amazon's own Trainium processors, Crypto Briefing reported.
Founded on September 7, 2023, Decart has fewer than 70 employees and has raised more than $450 million from investors including Sequoia Capital, Benchmark, Radical Ventures, Zeev Ventures, Nvidia and Toyota Ventures, Invezz reported. Crypto Briefing reported that Anthropic had weighed a $6 billion deal for the company earlier this year but walked away after due diligence in September 2026, and that Nvidia had also previously shown acquisition interest.
A deal at $7 billion would be Amazon's largest AI-related purchase in recent memory, well beyond OpenAI's roughly $300 million purchase of Glass Imaging in September. It would also stand apart from Amazon's smaller recent moves, including job cuts affecting fewer than 1,000 roles and a 690 megawatt renewable energy purchase. The size of the reported talks suggests Amazon is prepared to spend heavily to compete with Anthropic and OpenAI on generative video and related AI capability, rather than building everything in house. It also comes as Amazon faces a European Union investigation into its pricing practices and calls from US senators for a Federal Trade Commission probe into its data practices, meaning a purchase of this scale would land just as regulatory pressure on the company is building.